Blog

The Yappy Blog explores the future of complex B2B sales—covering trends, strategy, and insights around stakeholder influence, decision chain alignment, and how to win the deals that matter most.

The Myth of Personalized Messaging: Why Stakeholder Alignment Wins Deals

Gartner Says 74% of Buying Groups Experience “Unhealthy Conflict.” Here’s How to Fix It.

Why Deals Die in Silence—and What to Do About It

Compliant Growth in a Post-Privacy Area

Where Martech Ends, Yappy Begins

The Era of Easy Growth is Over—Now It’s About Winning the Right Deals